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THANASI Foods Launches BIGS® Sunflower Seeds in Canada

BOULDER, Colo., Aug. 29, 2012 /PRNewswire/ -- THANASI Foods LLC, the revolutionary developer and supplier of branded snack foods, is proud to announce the entry of BIGS® Sunflower Seeds to the Canadian market. 

BIGS® Sunflower Seeds, which launched in the United States in March 2009, features fire roasted, jumbo-size sunflower seeds and an award winning line-up made with North America's favorite co-branded flavours:

  • BIGS® - FRANK'S®REDHOT® Buffalo Wing
  • BIGS® - Hidden Valley® Ranch
  • BIGS® - Salted & Roasted Original
  • BIGS® - Vlasic®  Dill Pickle
  • BIGS® - Bacon Salt® Sizzlin' Bacon

"The Thanasi Foods team has taken great pride in being the fastest growing brand of sunflower seed in the United States for three consecutive years," said Justin Havlick, Thanasi Foods president and CEO. "We are thrilled to be entering the Canadian marketplace with accelerated growth and tremendous momentum behind the BIGS® Sunflower Seed brand," added Havlick.  

The BIGS® Sunflower Seeds line will be a key addition to Canadian convenience store offerings and retailers looking to bring innovation and excitement to the sunflower seed category.  BIGS® Sunflower Seeds lead in taste, overall eating experience and packaging advancement. The 140g, resealable bags, offered at a consumer-friendly $1.99 Suggested Retail Price point, feature a nitrogen flush and a superior packaging barrier that keep BIGS® Sunflower Seeds exceptionally fresh and crisp throughout the entire product shelf life.

"For the first time Canadians have a jumbo-size seed option on store shelves, and we're proud to bring that innovation to Canada," said Havlick.  "Our BIGS seeds feature bold and super tasty flavours in a resealable and easy-open, wide-mouth bag.  Great people, good times and delicious sunflower seeds are what we are so excited to share with Canadian's nationwide." 

BIGS® Sunflower Seeds are offered in a variety of retail merchandisers including clip strips, power wings and shipper displays. 

BIGS® Sunflower Seeds are available now to retailers nationwide through an alliance with the National DSD Group. 

Marketing support will include retail promotions, sports marketing partnerships, baseball team sponsorship, social media activity, product sampling as well as traditional advertising and media.  

About Thanasi Foods

Thanasi Foods LLC is a privately held and family-owned, Boulder, Colorado-based developer, manufacturer, and supplier of household branded foods. Established in 2003, Thanasi Foods' award-winning BIGS® and DUKE'S® brands can be found in over 50,000 U.S. retail locations today with growing market share. The Company's BIGS and DUKE'S products are uniquely flavoured with consumer's favorite co-brand ingredients including: Hidden Valley® Ranch, Jim Beam®, FRANK'S® REDHOT®, Vlasic®, STUBB'S®, Bacon Salt® and Kikkoman®.

About National DSD Group

The National DSD Group is a strategic partnership between the Preferred Regional Independent Distributors Corporation ("PridCorp"), and the convenience store divisions of Premium Brands Holdings Corporation (Direct Plus Food Group ("DPFG") and Les Aliments Deli Chef ("Deli Chef")). Aligning to make Canada's only National DSD Network, the National DSD Group is focused on business and product decisions and delivering the kind of products and merchandising customers are looking for with Direct to Store Distribution (DSD).